برساخت فانتزی و تحلیل سوژه‌ی هیستریک درگفتمان فیسبوک با تاکید بر ابژه‌ی نگاه‌خیره

The following research is analyzing Facebook communicators as Lacanian subjects. Lacanian subject is not the ‘individual’ or ‘conscious subject’ of modern philosophy. The psychoanalytic explanation of Lacanian barred subject leads the research to come up with an analytical description of scopophilia, love to see and to be seen, of Facebook as a computer-madiated communication. According to the post-structuralism and Lacanian approach using in this research, I will raise tow critical questions: 1- How Facebook become a locus for fantasy by gaze object contribution. 2- How the Facebook discourse construct a hysteric subject? The Facebook users are being analyzed as subjects who are developing their interactions in the visual field of Facebook in order to fulfill their traumatic lack in such a phantasmatic way. The reconstruction of the false identification in an invisible background and the declined satisfaction of subjects that originate from being embraced by frozen images is a significant issue to look at Facebook as a discourse that regenerates hysteric subjects. The penetration of capitalism ideology leads to gaze as an object that is considered as the product of the Facebook discourse.